How Keller Williams Markets to Today's Buyers

When listing your house for sale, it's a good idea to be aware of the following statistics. According to the 2009 National Association of Realtors Profile of Home Buyers and Sellers, about 90% of buyers begin their search for a home online. That leaves 10% for open houses, signs, print media, walk-ins, and other methods. So if you want to reach buyers, you need to have a wide-ranging Internet presence. When you list with Keller Williams of Greater Nassau, your home will appear on the Long Island Multiple Listing Service as well as syndicated to more than 125 websites. This list of sites is growing all the time.

In addition, your home will receive its own website, with links to local schools, a walk score, demographics, and other useful information for buyers. We will also create a number for interested buyers to text to their phone. They will then get information sent directly to their phone, and the inquiries can be tracked for easy follow-up.

Another new avenue for buyers is Optimum Homes. Optimum Homes is available at no additional cost to subscribers of iO Digital Cable and Optimum Online customers. When you list with us, your home will be viewed by buyers sitting at home watching television!

89% of sellers use an agent to sell their home, and 77% of buyers work with an agent when buying a home. Although Keller Williams is one of the largest real estate companies in the U.S., many have not heard of us in the Long Island and Queens areas. But Keller Williams is #1 in brand recognition among real estate agents as reported in a 2009 industry-wide survey for the Swanepoel TRENDS Report. So when an agent working with a buyer sees a Keller Williams listing, they know who we are, and can be confident of an ethical, hassle-free transaction.

In addition to being on the cutting edge of new technology, Keller Williams is the #1 real estate franchise on the Annual Franchise 500 list by Entrepreneur magazine in 2009, and rated highest in overall satisfaction for home buyers among national full service real estate firms, two years in a row, by J.D. Power and Associates.

If you are thinking of selling, I would be happy to meet with you for a free consultation and market analysis. I am also happy to answer any questions that you may have.

Please feel free to comment on this post, or send me an e-mail.